Vibe Magazine

Vibe is a magazine, launched 1993 by founder Quincy Jones and funded by Time Inc. The publication predominantly features R&B and. hip-hop music artists, actors and other entertainers. Issued monthly, the magazine's target audience is predominantly young, urban followers of hip-hop culture. Though hip-hop mogul Russell Simmons was rumored to be an initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter.

The magazine owes its success to having a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music or the rock & pop-centric Rolling Stone and Spin. It also differs from the more staid Essence, Ebony or Jet publications by attracting younger readers of many ethnicities. As of 2007, Vibe has a circulation of approximately 800,000. Advertisers run the gamut from record labels to Dolce & Gabbana to Cognac brands, thus enhancing the magazine's status as a trendsetter.