Rolling Stone Magazine

Rolling Stone is an American based magazine devoted to music, politics, and popular culture that is published bimonthly.

Rolling Stone was founded in San Francisco in 1967 by Jann Wenner (who is still editor and publisher) and music critic Ralph J. Gleason. To get the magazine off the ground, Wenner borrowed $7500 from his family members and from the family of his soon-to-be wife, Jane Wenner.^[3]

Rolling Stone was initially identified with and reported on the hippie counterculture of the era. However, the magazine distanced itself from the underground newspapers of the time, such as Berkeley Barb, embracing more traditional journalistic standards and avoiding the radical politics of the underground press. In the very first edition of the magazine, Wenner wrote that Rolling Stone "is not just about the music, but about the things and attitudes that music embraces." This has become the de facto motto of the magazine.

In the 1970s, Rolling Stone began to make a mark for its political coverage, with the likes of gonzo journalist Hunter S. Thompson writing for the magazine's political section. Thompson would first publish his most famous work Fear and Loathing in Las Vegas within the pages of Rolling Stone, where he remained a contributing editor until his death. In the 1970s, the magazine also helped launch the careers of many prominent writers, such as Cameron Crowe, Joe Klein, Joe Eszterhas, P. J. O'Rourke, and Kurt Loder. It was at this point that the magazine ran some of its most famous stories, including that of the Patty Hearst abduction odyssey.

The magazine was so influential in shaping pop culture in the 1970s that a song dedicated to it, "The Cover of the Rolling Stone" by Dr. Hook & The Medicine Show (written by Shel Silverstein), became a hit single. Dr. Hook & The Medicine Show eventually did end up fulfilling their wish and ended up on the cover of Rolling Stone.