People Magazine

People is a weekly American magazine of celebrity and human interest stories, published by Time Inc. As of 2006, it has a circulation of 3.75 million and revenue expected to top $1.5 billion.^[1] It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising.^[2] People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.

The magazine runs a roughly 50/50 mix of celebrity and human interest stories, a ratio it has maintained, according to its editors,^{[citation needed]} since 2001.^a[›] People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls a "publicist-friendly strategy."^[1]

People has a website, http://www.people.com, which focuses exclusively on celebrity news.^[2] In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes. However "the mother ship of Oscar coverage" broke a site record with 51.7 million page views on the day after the Oscars, beating the previous record set just a month before from the Golden Globes.