Lucky Magazine

Lucky is a fashion magazine which calls itself the "Ultimate Shopping Guide" and "The Magazine About Shopping." Available by subscription, issues are published once a month and offer shopping tips, fashion advice, and articles detailing current trends. The magazine also runs a website with many similar features. Since its launch in December of 2000, Lucky has been one of Condé Nast's biggest successes.^[1] Claiming to be a "voice of a friend in the know,"^[2] the magazine provides suggestions in a writing style that mimics a conversation with your best, and most likely female, friend. Unlike other magazines that advise their readers on a broad spectrum of issues, Lucky's consumerist tendencies are not confined to the advertising pages (which there are many of), but fill each issue in articles with titles such as: "What I Want Now," "Trend in the Making," "My Foolproof Outfit," and "Do Good While You Shop."